Gravitus is a strength training app built for serious lifters, offering smart workout tracking, performance analytics, and a clean, intuitive interface to help users train harder and track progress effectively.
THE CHALLENGE
Gravitus had a strong product but lacked a cohesive brand to match its mission: building the definitive strength training platform. They needed bold, clear visuals and a strategy to boost growth.
THE GOAL
Drive brand awareness, increase user conversions, and acquire new users through cohesive branding, strategic content, and a refined visual identity.
THE STRATEGY
Redefine Gravitus through user-focused branding, data-backed insights, and visual consistency — aligning the app’s identity with its core values to drive retention, conversions, and long-term brand equity.
MY ROLE
CREATIVE DIRECTION | PROJECT MANAGEMENT | GRAPHIC DESIGN | VIDEOGRAPHY | BRAND IDENTITY DEVELOPMENT | MARKETING STRATEGY
CREATIVE DIRECTION | PROJECT MANAGEMENT | GRAPHIC DESIGN | VIDEOGRAPHY | BRAND IDENTITY DEVELOPMENT | MARKETING STRATEGY
CREATIVE DIRECTION | PROJECT MANAGEMENT | GRAPHIC DESIGN | VIDEOGRAPHY | BRAND IDENTITY DEVELOPMENT | MARKETING STRATEGY
WHY REBRAND?
+59% revenue growth after successful rebrands
source+30% increase in customer loyalty through improved brand clarity
source60% of companies reported that consistent branding contributed to a 10–20% increase in revenue growth.
sourceScreenshots on the App Store can uplift conversion rates by up to 21.7%
source
1 BRAND DISCOVERY & FOUNDATION
Brand Questionnaire & Analysis
Collaborated with the client with a brand questionnaire to define goals, values, and tone.
Brand Guidelines
Developed a comprehensive brand book including logo usage, typography, color palette, voice, and visual identity rules for consistency across channels.
2 VISUAL ASSETS
App Store Screenshot Redesign
Created a set of compelling, on-brand screenshots optimized for App Store performance and user engagement.
11% INCREASE IN USER CONVERSIONS
11% INCREASE
11% INCREASE
App User Interface Animaton
Created a smooth, engaging animation of the Gravitus app interface to showcase key features and boost visual appeal on the App Store.
Social Media Advertisment Carousel
Produced carousel ads optimized for paid social campaigns, focusing on the app’s features and value proposition.
Social Media Page Pinned Posts
Designed a set of visually consistent pinned posts to introduce the brand, highlight core features, and guide new visitors through Gravitus’ value proposition.
Social Media Workout Sharing Overlay
Designed customizable overlay templates for users to share their workouts on social media, enhancing brand visibility and encouraging community engagement.
3 COMMERCIAL VIDEO PRODUCTION
Led the creative direction for a cinematic commercial, handling concept development, scriptwriting, shoot planning, and post-production. The video was designed to emotionally connect with the audience while demonstrating app functionality and benefits.
Production Equipment Used
Camera Bodies:
Canon EOS R5
Canon EOS R
Lenses:
Canon RF 24-70mm f/2.8L IS USM
Canon RF 50mm f/1.2L USM
Canon RF 85mm f/1.2L USM
Lighting:
Godox SL150W II with Softbox + Grid
Godox AD600Pro with Reflector Dish
Nanlite PavoTube II 6C RGB Light Bars
Stabilization:
DJI Ronin RS 3 Pro
Behind the scenes
