Normobaria is a natural therapy clinic focused on holistic wellness, offering innovative treatments that support recovery, vitality, and long-term health through oxygen chamber therapy.
The Challenge
The clinic needed to enter the market with a cohesive brand, clear communication of its unique therapy offering, and an efficient digital booking experience—all without an existing brand presence.
The Strategy
Brand & Positioning Strategy
Define target audience and value proposition
Build a premium clinical visual identity
Ensure brand can scale across digital and physical touchpoints
Conversion Strategy
Design a clear sales funnel from discovery to booking
Build trust through visual consistency and informative content
Optimize for mobile-first usability
My Role
CREATIVE DIRECTION | PROJECT MANAGEMENT | GRAPHIC DESIGN | WEB DESIGN | BRAND IDENTITY DEVELOPMENT | BOOKING & CRM PLATFORM
CREATIVE DIRECTION | PROJECT MANAGEMENT | GRAPHIC DESIGN | WEB DESIGN | BRAND IDENTITY DEVELOPMENT | BOOKING & CRM PLATFORM
CREATIVE DIRECTION | PROJECT MANAGEMENT | GRAPHIC DESIGN | WEB DESIGN | BRAND IDENTITY DEVELOPMENT | BOOKING & CRM PLATFORM
Established a complete brand identity and digital ecosystem for a natural therapy clinic, generating strong early traction with over 100 bookings and 1,000+ site sessions in the first month.
Why This Project Matters?
75% of consumers judge a business’s credibility based on its website design, emphasizing the importance of a polished digital presence.
source80% of consumers would schedule healthcare appointments online if given the option, highlighting the growing preference for digital booking systems.
sourceMaintaining a consistent brand identity can increase revenue by up to 23%, underscoring the financial benefits of cohesive branding across all platforms.
sourceUtilizing a signature color can boost brand recognition by 80%, demonstrating the power of strategic visual branding.
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1 Establishing the Brand Identity
Brand Questionnaire & Analysis
Conducted a brand analysis and client questionnaire to define the clinic’s mission, values, target audience, and visual tone—laying the foundation for a cohesive brand identity.
Brand Guidelines
Developed a complete brand guidelines book, outlining the clinic’s visual identity—logo usage, typography, color palette, and tone—to ensure consistency across digital and physical touchpoints.
2 Branding Assets
Roll-up Banner for Conventions
A clean, branded roll-up banner created for conventions and events—designed to quickly communicate the clinic’s core offering, build trust, and attract foot traffic.
Branded Business Cards
Minimal, professional business cards aligned with the clinic’s visual identity—designed to leave a lasting impression and ensure easy contact.
Exterior Signage
Custom neon signage with the phrase „Dotleń się” (Polish for “Oxygenate yourself”) and the clinic’s website address—designed to attract attention, reinforce brand messaging, and invite walk-ins.
3 Website & Booking
Website Design and Development
A modern, minimal website built to reflect the clinic’s professionalism and clarity. It highlights core services, builds trust through clear structure and testimonials, and drives conversions with a seamless booking flow—fully optimized for mobile and desktop.
Optimised for Mobile
The website was fully optimized for mobile devices, ensuring fast load times, intuitive navigation, and a smooth booking experience across all screen sizes.
Exterior Signage
Produced carousel ads optimized for paid social campaigns, focusing on the app’s features and value proposition.
Outcomes
1,000+ site sessions & 100+ bookings in first month
360° brand presence across web, print, and location
System ready to scale